A reliable and robust marketing strategy is the force the drives your business. It helps keep your company moving along by gaining the attention of potential customers every day. The best types of marketing strategies do a lot of the work for you, such as Marketing Automation. This software will automate your marketing strategies, allowing you to focus on other business areas while still making marketing and customer relations your main priority.

What Is Marketing Automation?

Marketing automation has been around for a while, but it has recently become more necessary, especially for small business owners. There are many benefits of this useful marketing resource as it allows you to streamline your marketing tasks more efficiently. It not only enables business owners to promote communication with their potential customers and clients, but also allows for improved tracking of how customers interact with your digital content.

Marketing automation makes it possible to nurture leads throughout the entire buying process while delivering targeted and personalized content that’s much more than a blast email intended for a broader audience.

How Does Marketing Automation Work?

Marketing automation provides marketers with the ability to create personalized, cross-channel content. This content delivers consistent and fully connected customer experience. One of the primary purposes of this marketing tool is to provide the right content to the right potential customers all at the right time, all the while still paying close attention to enhancing the customer’s trust and interest in the brand.

Here is an example of how marketing automation works.

You send out an email invite to your target audience to download your latest app. Once people begin to download the app, you then send them an email or text thanking them. Several days later, you follow up with another email only to the people who downloaded the app and offered a case study related to the purpose of the app and its features. Once a customer downloads that case study, your sales team will receive a notification, letting them know they can follow up with that person. By doing this, you are only dealing with the customers who are most likely to continue on the buying process path and no longer wasting your time with those who are not interested.

What are the Benefits of Marketing Automation?

There are several great benefits to marketing automation. All of which can help to drive your business in the right direction. Here are a few of the benefits you can expect to receive by adding this useful tool to your company’s marketing strategy.

It Can Save Time

With this software, you can schedule your marketing campaigns ahead of time. Doing so allows you to focus more on other projects and will enable you to get more work completed. While this may be possible with other marketing platforms, with marketing automation, you also benefit from scheduling more than one post to multiple audiences.

Adds a Personalized Touch to Your Marketing Strategy

This tool gives you the freedom to create a unique and customized experience for every customer you reach out to. This action helps to improve engagement across the board while you also benefit from a boost in sales. This form of marketing is one of the best ways to ensure you gain customers and keep them long term.

Increases Productivity with Your Team

While the marketing automation software performs most of the work for you, it also helps free up your team’s time. Therefore, your team no longer has to focus so much on performing repetitive tasks. Instead, your marking team can spend their time brainstorming brand-new ideas and help to improve productivity in other areas of your business.

Provides a Consistent Tone of Voice

When you unify your marketing campaigns, you can maintain a consistent tone of voice. A consistent tone of voice helps make your marketing campaign sound more personal to your customers. With this software, you can always ensure your tone of voice remains consistent from the very beginning of your marketing efforts until the end.

Multichannel Campaign Management

With multichannel campaign management, you can keep up with all your campaigns throughout various marketing channels all on one convenient platform. It makes the entire process more streamlined, so it’s faster and easier to use.

Improved ROI

When you have the option to target your customers more specifically, your marketing efforts are being used more efficiently and wisely.

To learn more about marketing automation and its many benefits, get in touch with our team here at Outside the Box today. We can provide a demo or free trial of our tool, SharpSpring. Through a partnership with SharpSpring we have been able to offer reduced pricing to our clients.

Noah Vertefeuille

Noah Vertefeuille is a marketing genius. He has an uncanny ability to see opportunities where others don't and create businesses out of thin air. He is the CMO of OTBM.io, a company that helps small businesses achieve their online marketing goals. Noah is also a serial entrepreneur and father of three. He's always looking for more efficient ways to get things done, and he loves using technology to make life easier. When he's not working or spending time with his family, Noah enjoys brewing beer and hobby farming.