The Rise of Social Media
Merriam-Webster defines “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” While still a modern concept, the term has a popularity of being in the top 10% of words looked up in the dictionary. Facebook came out in 2004, Twitter started in 2010, and Pinterest and Instagram launched in 2010. Though not much time has passed since being conceived, social media continues to impact billions of businesses and individuals worldwide.
Social Media Resources for Beginners
The ways in which to boost your social media presence are limitless and come with plenty of options. Some tips include the following:
- Read About Social Media: There are countless literary resources to gain insight and helpful tips on social media, such as through reading books. Guy Kawasaki’s The Art of Social Media shares tricks on boosting your social media platforms. Brendan Kane’s One Million Followers: How I Built a Massive Social Following in 30 Days uncovers digital strategies and engagement tips. Jonah Berger’s Contagious: Why Things Catch On studies how information goes viral.
Social media blogs also keep you up to date on the latest information since they are easier and faster to post than printed books. Popular blogs include “Social Media Examiner,” which focuses on top marketing experts’ social marketing strategies. “Social Media Examiner” reports essential data such as industry reports and ad traffic analysis.
- Enroll in a Social Media Marketing Course: We are always students learning new concepts, and learning from professionals and colleagues can be extremely rewarding. Examples of classes include Captevrix’s “Social Media Influencer Course,” which reviews influencer vetting, evaluating, and branding. Udemy’s “Putting Social Media to Work for Your Coaching Business” shares how to use social media to promote a company’s products and services. Coursera also offers a range of social media courses, such as “Social Media Marketing,” “Digital Marketing,” and “Viral Marketing and How to Craft Contagious Content.”
- Listen to Podcasts and Study Visuals About Social Media: Podcasts are great to listen to while driving or walking around. “The Social Toolkit” covers tools, apps, and software to boost your tactics and processes. The “Social Pros Podcast” highlights leading social media strategists from top companies such as IBM and Jetblue airlines. “The Savvy Social Podcast” enables entrepreneurs to comprehend the “how” and “why” of social media marketing.
Several visuals, such as charts and images, showcase infographics and slideshows about social media. For instance, the best time to post on Twitter is Mondays-Thursdays from 1-3 pm, and the worst time is any day after 8 pm.
- Design a Memorable Social Media Template: It is highly recommended to post regularly and often on social media. To stay organized, you can create a template for planning, developing, publishing, and measuring results. OTBM.io’s social media services collects data in your specific industry to see how to stand out and engage customers. They research content to develop a campaign that is customized and curated around your target audience. Furthermore, they integrate services onto all of your digital marketing platforms and monitor each site. Social media templates come in handy to organize all posts onto one calendar and put all social media content and images in one place.
- Watch Social Media Marketing Videos: Videos have a way of captivating our attention and seeing ideas come to life. You can watch a number of TED Talks based on social media marketing, such as “How you can help transform the internet into a place of trust” and “The future of digital communication and privacy.” You can also watch Lynda’s social media marketing training videos and tutorials, including videos on “Social Media Marketing Trends” and “Marketing Foundations: Consumer Behavior.”
When it comes to social media marketing, it is vital to plan ahead and know who your target audience is. Maximize your resources, listen to your customers, and stand out from the crowd. Continue to learn new skills and focus on the quality of your content.
Social media continues to evolve, but the basis remains the same. It is used to share ideas, information, and thoughts online, and it is becoming more powerful than ever.
To learn more about social media resources for beginners, contact the experts at OTBM.io at 860-375-0297.