Email Marketing that Cuts Through the Clutter
Without a doubt, email marketing is one of the best ways to connect with your prospects and keep them engaged. Think about it, how much time do you spend each day checking your email? Probably more than you’re willing to admit.
However, there are challenges associated with email drip campaigns. With so many organizations attempting to keep customers on the hook through email—this space is crowded, cluttered, and just downright difficult. Add in email privacy laws, and suddenly you realize you’re up against a much larger beast.
That’s where we come in. OTBM.io provides your organization with high-tech solutions that cut through the clutter and make your emails stand out like a shining diamond in a sea of mud. With hyper-targeted lists and relevant/valuable content—you’ll be able to offer your prospects meaningful material that keeps them engaged with your brand.
What we do
Opt-in email list
You’ll never build your audience if you don’t give them the opportunity to join. We’ll work with your in-house teams to create active opt-in lists that invite your prospects to the party. Over time, we’ll develop and continue to grow your opt-in list—allowing you to speak to a larger crowd.
Even though we’re (mostly) a team of computer nerds, we also have some exceptional design chops as well. Our team of designers knows how to create eye-catching email templates that will grab the attention of your prospects and lock them in.
After getting to know your audience through a series of analytical techniques, we’ll work to develop relevant content to serve them. Whether it’s company messaging/ brand building, or exciting announcements and giveaways, our content team knows how to produce engaging material that offers your customers something valuable.
One of the most painful parts of launching email campaigns is testing and analyzing the data. Not only do we conduct A/B testing to determine the most effective approaches, but we also analyze and make sense of opens, interactions, and monetary value that come from your campaigns.
Our Email Marketing work
As an advanced telecommunications service company, Opticom needed a website and marketing program that portrayed the right message. We were originally brought in to make a few tweaks to their old website, but once we took a look under the hood we knew this wasn’t going to be a small tune-up. Thankfully, because of our…
Fine Home Contracting
“Our website isn’t really driving any leads.” We have heard it way too many times. When Fine Home Contracting first came to us, they were paying another marketing company without many results. When we finished our audit, we saw the problem immediately. We often tell clients with limited budgets to focus on high ROI drivers.…
CareerEncore is a national executive recruiting firm based in the Greater Boston area. After acquiring the business, their CEO saw that it was time to grow from just supporting the tech industry in the Boston area to the whole nation. To do that, she decided that a new brand and website were needed. After their…