Are you not getting the results you want from your digital advertising campaigns? If so, you’re not alone. Many business owners struggle to generate ROI from their PPC and other digital ad campaigns. In this blog post, we will discuss six common mistakes that people make when running digital ads. By avoiding these mistakes, you can improve your chances of success and start generating more leads and sales from your online advertising efforts!
1. You’re not targeting the right audience
If you’re not targeting the right people with your ads, you’re never going to see results. Make sure you understand who your ideal customer is and target them specifically with your ad campaigns.
For example, if you sell women’s fashion, target ads to women aged 18-34 who live in urban areas. If you sell products or services to businesses, target ads to small businesses in your industry.
The more specific you can be with your audience targeting, the better results you’ll see from your digital advertising campaigns.
2. Your ads are poorly designed or not relevant to your brand
Your ad design and copy are critical to your success. If your ads are poorly designed or not relevant to your brand, people will simply ignore them.
Make sure your ads are visually appealing and that the copy is clear and concise. Most importantly, make sure the ad is relevant to your target audience and what they’re looking for.
For example, if you’re targeting businesses with PPC ads, make sure the ad copy is focused on how your product or service can help them grow their business.
If you’re selling a product, make sure the ad copy explains why people should buy it from you.
The more relevant and targeted your ads are, the better results you’ll see.
3. You’re not using enough keywords or target phrases
If you’re not using enough keywords or target phrases in your digital advertising campaigns, you’re missing out on potential customers. Make sure you use a variety of relevant keywords and target phrases to reach the widest audience possible.
For example, if you sell women’s fashion, use a mix of general terms like “women’s clothing” as well as more specific terms like “plus size dresses” or “cocktail dresses.”
The more keywords and target phrases you use, the better chance you have of reaching your target audience.
More importantly, you need to be sure to be as specific as possible. If you use broad match keywords, you might be paying too much for irrelevant traffic. A proper match of exact, phrase, and broad match keywords is key.
4. You haven’t waited long enough to see results
Many business owners give up on digital advertising too soon. Just because you don’t see results immediately doesn’t mean it’s not working.
It takes time to generate leads and sales from digital advertising campaigns. Give your campaigns at least 2-3 months to start seeing results. If you don’t see any results after that, then you can consider making changes or discontinuing the campaign altogether.
Patience is key when it comes to digital advertising. Don’t give up too soon!
5. You’re not spending enough money on digital ads
Many business owners are afraid to spend money on digital advertising because they think it’s a waste of money. However, you need to spend money to make money.
If you’re not willing to invest in your digital advertising campaigns, you’re never going to see results. You need to be willing to spend at least five hundred to one thousand dollars per month on PPC and other digital advertising efforts.
The more you’re willing to spend, the better results you’ll see. However, don’t go overboard! Start with a smaller budget and increase it as you start seeing results from your campaigns.
6. You’re doing too much on too many platforms
Many business owners make the mistake of trying to do too much on too many platforms. This can be a recipe for disaster.
Instead, focus on one or two platforms and do them well. This will allow you to really focus on your target audience and create effective campaigns that produce results.
For example, if you’re selling a product, focus on PPC advertising and make sure your website is optimized for conversions. If you’re targeting businesses, focus on LinkedIn advertising and create targeted campaigns that reach your target audience.
The more focused you are, the better results you’ll see from your digital advertising campaigns.
If you’re seeing low returns on your digital ad investments, it may be time to reevaluate your strategy. There are many potential reasons why your ads aren’t performing as well as you’d hoped, but some of the most common ones are that you’re not targeting the right audience, your ads are poorly designed or not relevant to your brand, you’re not using enough keywords or target phrases, you haven’t waited long enough to see results, or you’re not spending enough money on digital ads. At Outside the Box Digital Marketing, we specialize in helping businesses just like yours generate a positive ROI by investing in digital advertising. Contact us today to learn more about how we can help you achieve success online!